PrimaPrix is opening its first store in Lisbon, marking its arrival in the country’s capital, following the openings in Guimarães and Porto.
The international chain, known for selling a wide selection of products from international brands at competitive prices, invites all new customers to visit its new space on Rua Pascoal de Melo 73D, but only from June 4.
How do they manage to have these prices?
The question makes perfect sense and perhaps the first thing you think is that they are “counterfeit” products or have a very limited shelf life, but no! PrimaPrix travels all over Europe looking for surplus stock from the big international brands, such as leftovers from promotions (Christmas, summer, etc.), or simply products that have a much lower price in one country than in another.
It should be noted that the chain’s first store opened in Madrid in 2015 and, 10 years later, it already has 260 stores in many European countries.
Address: Rua Pascoal de Melo 73D
Opening times: opening on June 4th