Hidden at the entrance to the Taguspark parking garages, the new artistic installation blends a passion for high-level competition with corporate rigor, transforming the routine of those arriving for work.
The last time we visited Taguspark was to see these artistic restrooms; and this second visit also highlights the artistic side, only this time with a 20-meter-long mural.
A mural that aims to inspire
Far from traditional galleries and corporate screens, a new 20-meter mural stands in the entrance area to the Taguspark parking garages , designed to break the monotony and inspire employees right from the start of the day.
According to DASSILVA, the Lisbon-based artist, this work stems from a provocative parallel: what connects the demanding business world to high-level competitive sports? The answer takes shape along the wall, visually translating values that are vital in both worlds: focus, discipline, consistency, and passion.
How did it all begin?
The artist also revealed to us that the concept behind this work has personal roots: the starting point was the shared interest in cycling between the artist and Taguspark’s CEO, Professor Eduardo Batista Correia, so what began as a reference to this sport quickly expanded to include other athletic disciplines, creating a reflection of Portugal’s collective and cultural identity.
The result is a composition that defies static. Since it was painted in a high-traffic area where vehicles and pedestrians move in different directions, this mural was designed to offer multiple ways of interpreting it.
A narrative in constant motion
To ensure the 20-meter wall came to life, the artwork was created using a logic of visual recomposition. That is, the mix of figurative elements, graphics, and cutouts generates an open narrative, giving the work a dynamism that matches the pace of those entering and leaving the business park.
More than just an aesthetic choice to decorate a utilitarian space, the piece gains power precisely because of the context in which it is placed. As the first thing hundreds of employees see when they arrive at work, the artwork serves as a mental “wake-up call.” The immediate impact of the colors and shapes almost instinctively reminds us of the need to stay focused and motivated throughout the day.
Useful information:
Location: Taguspark 100 CentralBuilding (Porto Salvo)
Date: every day
Tickets: free
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