The Super Bock Super Rock festival will no longer be held for three days in a row, but will give way to a new format with several “big” concerts throughout the year. The first artist is already known, The Weeknd, who will perform at the Restelo Stadium on September 5, 2026, as part of the “After Hours til Dawn Tour”. Playboi Carti will be the special guest.
According to Live Nation, which is now the promoter of this iconic Portuguese festival, the new format is more in line with the future of live music in Portugal, and will bring to our country a series of large-scale concerts throughout the year, starring global artists.
For Therése Lildejahl, Senior Vice President of International Partnerships at Live Nation,
Super Bock Super Rock is one of the most respected and cherished festivals in Portugal. Together with Super Bock, we are transforming it into something even more powerful, a platform that brings the best of live music to fans all year round and gives artists more ways to connect with audiences across the country.”
Following this perspective, each of these concerts will be much more than just an event on that day. In addition to privileged access to tickets, the brand promises multiple activations and surprising initiatives for fans and experience collectors.
The Weeknd, the first big moment
What better way to kick off this new series of immersive shows than with a performance by one of the hottest artists around? The Weeknd’s concert at Estádio do Restelo officially inaugurates the new Super Bock Super Rock model, which aims to offer closer, more personalized and immersive musical experiences to the Portuguese public.
For Bruno Albuquerque, Marketing Director for Beers and Sponsorship at the Super Bock Group,
The partnership with Live Nation, a global leader in the field of entertainment, allows us to bring a new model to Super Bock Super Rock in line with the most current trends and the preferences of an increasingly demanding public, which seeks access to artists on a global scale and more intense and exclusive experiences. It will be a more flexible, hybrid model adapted to the new generations, without the constraints of a single venue or format.”
The exclusive pre-sale for The Weeknd’s concert will begin on October 15 on the festival’s new website, followed by normal sales from October 17 on the Live Nation website.
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